100% Natural Flavors
Shaking Up The Coffee Industry
One cup at a time.
Coffee is delicious! Don't get us wrong. We live, breathe and sleep coffee but honestly, there's not a particular cup of joe that stands out to us. A coffee illuminating with flavors! Quite frankly, a lot of coffee tastes very similar. On top of that, a lot of coffee is described and made in an identical fashion. Bold, rich, dark, tangy and bright. Sound familiar? Is this how coffee is supposed to be for the rest of human existence? We're here to let you know, there is a better way to experience coffee!
We want to change how you think of your morning brew. Wouldn't it be awesome to make a cup of coffee from home, that tastes like a cup from your favorite local coffee shop? Except, it doesn't have all those additional syrups, sugars or whipped creams. A coffee that tastes like it says, straight form the bag.
Always Natural Flavors
How do we flavor our coffee? 100% natural flavors that compliment the original coffee profile.
You may have tried flavored coffee before and have thought to yourself, "this just isn't for me". HOLD IT RIGHT THERE! A lot companies that flavor coffee, throw artificial flavoring on whatever kind of coffee beans (or a mixture of different types of beans) they feel like. They do this to get their costs down and because they don't understand the process. Well guess what...
The coffee bean matters!
Similar to grapes and wine - where the bean grows affects the natural flavor notes of the coffee itself (a.k.a the coffee profile). The genetics of the particular coffee plant influence its flavor, as does the soil in which it grows and the kind of water it receives. After harvesting, factors such as fermentation practices and other variables of processing add to the coffee's flavor profile. Additionally, even within the same variety, every coffee plant reacts differently to the same factors, and many coffees are blends of local groupings of plants (or even different regions or countries). All these components are important characteristics to the taste, textures and natural flavors of the coffee bean.
With this in mind, we've decided to compliment the original coffee profile with 100% natural flavoring. The term natural flavor means the essential oil, oleoresin, essence, derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material - whose significant function in food is strictly flavoring.
For example, with our Trail Mix flavored coffee, it's original (single origin) coffee profile has cupping notes of brownies, dried cherry, and cranberry. We added complimentary natural flavors of nuts, dried fruit and chocolate that enrich a new essence and delivers a cup of coffee that actually taste like trail mix! Each bag of our coffee has 2% or less additional natural flavoring added. This helps keep the original coffee profile, yet allows you to taste exciting new flavors with every sip!
What Does Single Origin Mean?
“Single-origin” actually refers to the geographic origin of coffee beans. Knowing where your coffee comes from matters because where coffee is grown can have a major impact on the flavor of your brew. Coffee that’s grown and harvested in Guatemala, for example, has a different flavor profile than coffee from Java or Yemen, due to differences in climate, soil, and other miscellaneous factors. Although each batch of beans will taste slightly differently, even if they come from the same farm, there are some generalizations you can make about these coffee flavor profiles from different regions.
Specialty Grade Coffee Beans
What Does Specialty Grade Mean?
When you hear coffee being referred to as “specialty” it means that it is the prime pick of the entire world coffee stock! Specialty grade coffee refers to the whole process, from farmer to cup, using single origin coffee.
As stated by the Specialty Coffee Association of America (SCAA), coffee which scores 80 points or above, on a 100-point scale, is graded "specialty."
Our coffee beans almost always (and we'll tell you when they are not) score 85pts plus. Ranking within the top 5-7% of all coffee found around the world.