The History of Coffee in the United States.
So, we got a little curious the other day and thought to ourselves, "what is the history of coffee? When was it discovered? Did people always love coffee this much?"
Well, apparently coffee dates back quite a while and no one really knows when coffee was originally discovered. Though, there are many legends about its origin and being discovered in Ethiopia. Coffee cultivation and trade, however, was believed to have begun on the Arabian Peninsula, around the 15th century.
We did a little more digging and found lots of fun facts about the growth and popularity of coffee, within the United States. We figured this was a good place to start and wanted to share some of our findings!
Dorthy Jones of Boston was granted a license to sell coffee, becoming the first American coffee trader. #GirlPower
Coffee replaced beer as New York City's favorite breakfast drink.
Tea and coffee were equally favored. Many taverns doubled as coffee houses.
The Civil War in The United States, elevated the popularity of coffee to a new heights! Soldiers went to war with coffee beans as a primary ration.
James Mason created the coffee Percolator, providing the foundation of the modern coffee maker. Also making coffee much more accessible to the middle class.
The first soluble instant coffee was invented by a Japanese-American chemist. Satori Kato of Chicago.
During World War I, dehydrated packets of coffee were standard in military rations. To the dismay of their commanding officers, soldiers would often use their emergency matches to warm their small, metal cups.
After returning from war, soldiers were so used to drinking coffee several times a day that the number of coffee houses grew 450% in the years following WWI. Up to that point, people generally went to a restaurant to eat or a coffee house/tavern to drink. Returning soldiers, however, wanted to be able to drink coffee and eat food at a neighborhood store...Thus the icon American diner was born!
The British may have invented "tea time" but America invented the "coffee break". The practice began in WWII era war effort factories to give workers a brief rest and a jolt of caffeine. Thanks to a clever advertising campaign in the mid 1950's, By the Pan American Coffee Bureau, 70%-80% of American workers were taking a coffee break - both factory and office workers.
The 1970's birthed specialty coffee houses. Most famously, Starbucks in Seattle 1971. Which sold freshly roasted beans and brewing equipment.
1995 - Present 📈
By 1995 Starbucks had become a pop culture reference, with a store on almost every block and in some cases every corner. The Starbucks model was copied worldwide. From 1995 to 2000, coffee consumption skyrocketed, rising a whopping 700%!
2016 - Present 😉🎉
We, As Of Latte, are shaking up the coffee industry, one cup at a time! Offering flavored (and non-flavored) specialty coffee. Using single origin beans and complimenting the original coffee profile with 100% natural flavors! Read more about our process HERE! Better yet, take a look at what we HAVE TO OFFER.